The shopping bag is one of the most visible branding pieces for Whole Foods Market. It has to be sustainable and convey a message from season to season. Working together with the creative director, I was able to take her design and translate it on the bag. The challenge was to be mindful of content on all the visible sides, the seams, and keeping true to the original artwork. The bag was printed in 3 colors and distributed to all stores in the Midwest region.