The exhibit is a 650sqft booth. The booth consisted of 3 videos, 1 interactive game on a touchscreen, a conference room, 3 meeting areas, and 1 raised platform. This concept solved 2 obstacles: a) highlight 3 service areas, and b) include a conference area on site.
Within the space, I wanted to create inviting, impressive and separate areas where our employees could engage with their clients and attendees. This floor layout directed the floor traffic to all areas and also created intimacy within the space. I also stylized our employees to wear matching ties for men and scarves for women with our logo color to reinforce the brand.