The Gunnison-Crested Butte Tourism Association added a new flight program that introduced new direct flights from Chicago, Dallas, Houston, and Los Angeles. The challenge was to get this message out using a mix of media. Within this campaign, I created web banners, print ads, and email templates that would point users to the landing page. I designed all the deliverables with the end user in mind with the goal of making the campaign engaging, easy to read, and a straightfoward form. The result was a 20% increase in conversion and in-person calls.